Tuesday, 25 March 2014

Visual Text - Muhammad Ibrahim (20)

Image: It displays a penguin trying to plug out a switch of a lamp. It represent the penguin wanting to stop the electrical pollution and stop the ice from melting
Linguistic Features: Not many words
Textual Features:  The text "Turn it OFF now!" tells me that we should stop the electrical pollution by turning off appliances that are not in use.
Typographical Features: The small font would make the viewers curious of what the advert is trying to say and they will read it to find out about the advert
Layout: The highlight of the advert is the penguin trying hard to pull the plug out and it impacts the viewers as the viewers will pity the penguin losing it's habitat.

Purpose: Inform the public that electrical pollution contributes to global warming
Target Audience: General public of all ages
Context: Saving the environment

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