Tuesday, 11 March 2014


Image: Faded (perhaps representing death, or that they are struggling to survive) in background, an American girl carrying a bucket filled with water, along side a African girl. They both look tired, and as if struggling for survival. Their faces are deep & compelling, perhaps suggesting that they need help.  Background paints a beautiful scenery of a field containing vast greenery & the other half, the sky, both of which dependent water (plants need water to sustain, the clouds in the sky contain water droplets that come down to earth as rain), but there is no sight of a water body, or a patch of water. The field seems to be never ending, illustrating the distance the unfortunate have to walk to collect water, to sustain their survival. 

Linguistic Features: “the average african walks 4 to 6 miles a day for water; this walk could change that”. It persuades the audience to participate in this walk & be appreciative that they need not walk so far just to get water.

Textual Features: Simple, straight to the point. “The average african walks 4 to 6 miles a day for water; this walk could change that”

Typographical features: Words contrasts with background, outstanding to the audience. Placed in the middle & in Capital letters, important and key message. “WATER” & “4 TO 6 MILES A DAY FOR WATER” uses a different colour, green, which represents greenery (plants, dependent on water) is pleasing to the eye.

Layout: Words centred in the picture, attention grabbing. 

Purpose: pulls at emotions, and makes the audience want to help with their mission, Water Walk, & for them to feel supportive the efforts to better the lives of those living in these harsh conditions. 

Audience: Everyone, the majority living in 2nd world or better countries

Context: Water conservation is important, never take for granted what is given to us

Culture: Africans walk 4-6 miles a day for water, unlike the fortunate, where water is just a turn of the tap away.

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